Play To Win: Building A Famous Brand
Perhaps BRAND fame is something that you have always dreamed of, but like many, that elusive dream has remained just out of reach.
Did it ever occur to you, when you began building your brand, that it could one day become famous?
Even mature brands that have hit a brick wall can once again achieve the goal of brand fame with a little renovation to take it into a new growth cycle and restore the brand back to exceed its former glory.
Perhaps your brand has a strong position in the marketplace and just needs a quick face lift to provide your brand with the refresh it needs to create new product lines, open your brand up to new markets and elevate it to the next level to create household name status!
Whether you are in the build, renovate or refresh stage of your business there are some key things that are common among successful entrepreneurs and their famous brands, which, if you were to incorporate into your brand could speed up the process and get your brand on the fast track to fame.
Play the fame game
To be a successful entrepreneur it is essential to develop a powerful mindset and know what you are setting out to achieve. Think big, turn your brand into a game, a game you can win by following the steps you put in place to achieve your big vision. Highs and lows come with running a brand, successes and failures too – only by knowing what your end game is can you remained focused on it, regardless of the ups and downs along the way.
Determination, unwavering belief and importantly your enjoyment of and the thrill you get from playing to win the game is what will make the fundamental difference in you creating a famous brand that leads the way in your market.
Quick decisions – drive opportunity
Brands should aim to incorporate quick decision making into their business to embrace and drive new opportunity. As a result, they are able to progress forwards and maximize their natural approach to idea generation and integration within their businesses; this means that comparatively they experience exponential growth. Whilst smaller businesses are less likely to be held back by lengthy decision-making processes, such as exist in bigger corporations; what ever size your brand is you can take big strides forwards to advance your rate of growth within the sector in which you operate, not only locally to you but also on a global scale. Today it’s easier than ever to move quickly and efficiently through the growth of your brand especially as all the tools you need are readily available for all businesses to incorporate a seamlessly integrated process.
Shrinking World – expanding brands
With the daily expansion of the digital era and the entrepreneurial evolution, more and more people are opting to own their business rather than build someone else’s. The world has become a global playground where it has never been as easy for a small business to play big and a big business to play bigger. Being recognized on a global scale is completely achievable. It is no longer just big businesses that can deliver global impact with it’s large marketing spends, but any size business can put their brand / products or services on display on the global stage to be seen and heard by an international audience. Not only is it possible but it’s also necessary to create multiple conversations through different channels of communication and engage your ‘audience’ with fresh new and specific content that can be liked and shared not only by them but also by their ‘friends’. A little bit of dedication and it won’t take long for your brand to go globally viral.
Influence the minds of others
We live in a world where celebrity, entrepreneurial leaders and opinion formers can literally change the way your audience interacts with your brand. Engagement with your end consumer has become seamless with the help of these elite groups who easily generate interest, shifting awareness from one brand to another. A consumer’s mindset is easier to shape and influence once you have their full focus and attention on your product / service. Who better to engage than the people your target audience look up to and admire to do the job for you?
The rules of the game
Now that your mindset is honed and you have outlined the game you want to play, you simply need to follow the rules to get there in the most efficient and energy conserving way. Rules you say?
- Discover the DNA of your brand
- know what your key message is, your core values and what you want to be known for
- Develop the tools that are essential to have your brand seen and stand out from the crowd and build your product and service offering so as to offer differing price points that engage multiple audiences -
- Deliver your channel to market using retail, pop up’s, e-commerce or workshops and seminars (why not all?) -
- Create conversations and engage large audiences using print and digital, creating experiences and building partnerships to reinforce your influence -
- Constant re-evaluation of your progress and reassessment of your goals, fine-tuning your vision and continual evolution of the ‘plan’ to keep you on track with your big game
Now it’s your turn…
It’s getting easier to build a famous brand, the world has changed to suit the entrepreneur / business leader and it’s a much smoother journey when you have all your tools in place. Use the rules of the game as a road map to have alongside your strong mindset, entrepreneurial spirit, determination and will to win. These will be the key ingredients for you to stand out and get noticed in any crowded market place.
Linzi Boyd, Founder, BoB
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